Stefan Bauer is Head of Transformation and Strategy (DACH) at Lilly Germany. The pharmaceutical company has set itself the goal of being the most human and customer-friendly company in the pharmaceutical industry. The transformation of the healthcare system is also on their agenda. Right now, the focus of health care is on healing people rather than keeping them healthy. The question that Lilly GmbH asks is: How can we transform our healthcare system? Away from thinking in terms of illnesses and towards a focus on health, happiness and quality of life.